Monday, 22 April 2013

Charles Emerson: my new inspiration

Well I just received a rather uplifting letter from a manager of a gallery who has given me such a boost of confidence with my work just when I was beginning to feel a bit of a slump coming on. So the moral of this story is keep going, even when you think you're hitting a brick wall you got to keep going, quitting is an option only the weak decide to take.

The manager introduced me to the most amazing Photographer I have seen in ages. I do not think I have been this excited by a Photographer since I saw Susan Derges' work a fair few years ago now. Everything of late tends to be... boring? Or maybe I have become over critical with what I like or do not like?

I love the buzz you get when you view someones work and you feel in your soul a connection with it. It excites you how they have created something so amazing that you become awe struck, stunned to silence by their genius. I know I sound like a pompous, bumbling idiot but I really do believe it. It is like hearing a song for the first time and thinking it is the best thing ever to be heard [again something I have not felt in a long time... perhaps old age is hitting me now?]

So my new Photography love, my crush of the camera world is Charles Emerson. His work can be viewed here: http://charlesemerson.co.uk/


[Charles Emerson, 'Flowers' series]

His portraiture work is neither here nor there for me but I really do enjoy his 'Flowers' series [http://charlesemerson.co.uk/category/flowers/] which are truely beautiful. The whole series is beautiful from start to finish, I don't think there was one photograph I did not enjoy on some level.

So now I feel creatively revitalised, that I can look at my work and keep pushing it and shaping it and hopefully keep on producing works that I feel confident with. I think bringing my work together in one fluid movement has really helped me focus my creative energy. Definitely going to keep pushing for an exhibition soon, fingers crossed!!

Monday, 15 April 2013

Busy times!

My word where does the time go??

I have spent a good part of the latter stages of last week and the weekend relaunching my website, etsy etc etc and my mind has begun to boggle with excitement at finally grounding my work ethos. So many ideas are all springing to my mind at once so I shall have to start noting them down for future thoughts.


Thursday, 11 April 2013

Work Evolution

So this week has been quite busy and has really put a lot in perspective and made me think about what I want to do with my life, where I see it going and what I want to achieve with my work. 

I love my photography and I love that people love my work... a lot of love going on. But I recently looked at my work and thought 'whats my hook? what makes my work unique'... and to be honest I was confused. I look at the works of Susan Derges and I know what I'm going to be seeing, if landscapes suddenly popped up I would seriously be confused. 


[Susan Derges, 'Full Moon' series, 2003]

But then we look on my website or facebook and it's digital manipulated mixed in with landscapes mixed with some surrealism for good measure. I am a believer in continuity, I accept work has to grow but not out from every direction. However that is not to say you can't do many things but there has to be a running thread of continuity throughout it all. 

So I would say my hook is the ethereal side of art, I love using textures, blending and creating works with hints of Art Nouveau but there is an obvious foundation of what the subject is, I'm not so surrealist you don't know what you're looking at. 

I have decided if there was ever a time to change my work it is now, I want people to seek out my work because they like 'Elysian Fields, Ethereal' and 'Macrocosm' series. 

So what about my 'old' work, the 'pre-revelation' work? I am planning to slowly phase it out but not get rid of them all completely. Some I will edit into my new and 'hook' style which will roll over a few months. 

I see this as an exciting but daunting period of my professional work but also an essential step needed to define myself as an artist. 

And what spurred all this on? My newest series entitled 'Macrocosm'... I feel each artist will trundle along doing what they do on a plateau and suddenly BAM their work spikes up and something similar in style yet completely different in technique/application/feeling emerges.... the work evolves. 

[© Laura Ashford 'Macrocosm' 2013]

Above is that piece of work which I feel has evolved from my previous works but is still my style. I am really excited and love that I can share not only my work but my evolutions with you all. 

Monday, 8 April 2013

Macrocosm Project

So my new project/series is entitled Macrocosm and I am trying to look back at past work and bring forward what I have enjoyed and what I feel has worked into this new series. I really enjoy blending textures into my photographs and creating a surreal feel to my work, almost like something spiritual/supernatural has just been in frame and literally disappeared moments before and you're left the the ethereal aura.

[ From 'Macrocosm' © Laura Ashford]


So the new series is looking at both 'Elysian Fields' and 'Ethereal' and moving it forward. I am trying to explore subtle cutouts entwined with my more traditional approach to my work. I want the viewer to look at this new series and do a double take and notice the little details. I enjoy how the edges of the photos are not perfect, they contain flaws, much like our own memory of how events have occurred. So I will be looking at nature in even more detail than normal, researching the little things which actually play a big part in our ecosystem and bringing them into my work in subtle ways. I am hoping this series will lead to a big piece of work which I have the basic tendrils tumbling about in my mind. https://www.facebook.com/lauraashfordphotography
x

Sunday, 7 April 2013

The First Post...deep breath!

Well I have been umming and ahhing over what to write and in all honesty it was my lovely sister who has guided me towards starting a blog and inspiring this first post. I should say now she is an awesome fashion student!!

Where did it all begin?? I actually can remember roughly the very beginning of what would turn into my artistic career. I had finished secondary school and started at a local 6th form and hated it, every single minute of it. So I enrolled at a local college who happened to start the term just after the 6th form and again, surprise surprise hated it. I was shy and had no friends and spent a lot of time by myself either in class or bunking off because bunking class was literally just something to fill time with.

One holiday during the first year, most likely Christmas, I happened upon deviantART and started off posting my poetry which gained quite a few comments/feedback. Naturally I fell in love with the digital art which people posted up and wanted to emulate them and so spent many hours, days... months... years building up skills in Photomanipulation and gained quite a reasonable reputation in the fantasy/macabre scene.

I loved digital art so much I literally googled art college classes in my local area and happened upon City of Bath College and their ND BETEC Graphic Design course which included an A-Level in Photography. So I left college after my first year, long enough to gain my AS-Level qualifications and started college again. I forced myself to talk to people which was no easy feat having spent the past year in basic solitude and made a small but lovely circle of friends. I had the most amazing lecturers and ventured through many possible HE course paths. I explored digital illustration, traditional illustration, photography, graphic design, 3D design etc and found I was reasonably good at Photography. After applying my Photography lecturer told me something that has stuck with me since, "You're good in this class but you are going into a course where everyone is good at what they do."

I won't lie, I'm a home girl and leaving for Uni was HARD... super hard. I ended up crying in a Tesco Carpark in my mums car begging her to take me home but she made me stay and I am so pleased to was strong enough to do that. The first year sucked, I hated it but I think I hated it because it was so challenging... and so the second year I pushed myself and produced a springboard of work, a level up from before but not quite where I wanted to be. The third and final year study wise was my best, socially wise was a giant nose dive into oblivion but is one of those retrospective learning curves. I produced my Final Major Project [FMP] which I still base a lot of my work from.

[From series 'Elysian Fields' © Laura Ashford]

My FMP is entitled 'Elysian Fields' due to the mythological take on it but brings in an Art Nouveau edge. I got some good feedback from it and still do 3 years on. That series was followed by 'Ethereal' and has just recently been followed by 'Macrocosm.'

[ From 'Macrocosm' © Laura Ashford]

My work centers around nature and mythology/folklore, basically it is quite organic in tone and feel. I would say I am very aspirational with regards to my work, I want to go places and see things and as someone who pushes themselves I know I will eventually get there... I say eventually... I am a 'wanderer of life' [as my mum would say]... I take many, many different paths but I think in the end I get good results.

As a first post this is probably a ramble but hopefully I will get better at this 'blogging' thing and maybe be inspirational to someone. I just think you have to push yourself in life but pushing yourself is relative so whatever it is you wish to achieve try to do so with each breath.